Press ready: an 8 week done-with-you PR program.

You don’t need a big budget to do PR properly. You need the right strategy, the right tools, and someone experienced in your corner.

Press Ready is a hands-on 8-week program designed for emerging fashion, beauty, lifestyle, and interiors brands who aren’t ready for a full retainer — but are ready to start building real media visibility. You’ll work directly with Meg Hutchinson, Founder of MHPR, to build a PR strategy tailored to your brand and walk away with everything you need to start pitching the media yourself — with confidence.

What you’ll walk away with

Bespoke PR Strategy - A tailored roadmap aligned to your brand’s goals, audience, and budget.

Professional Media Release - A polished, pitch-ready release that captures your brand story

Targeted Media List - A curated list of publications and journalists relevant to your brand and category.

Pitch Templates - Customised email pitches so you know exactly how to approach media.

The Skills to Execute - You’ll finish knowing how to pitch, follow up, and keep your PR momentum going long after we’re done.

How it works

  • Brand audit, messaging, PR-readiness assessment, defining your story and key angles

  • Building your bespoke PR strategy — goals, target publications, hooks, and campaign calendar

  • Building your media list, media release, and pitch templates tailored to your brand

  • Pitching guidance, follow-up process, and full handover so you hit the ground running

Each fortnight includes a 1:1 call with Meg plus async support between sessions — feedback on your work, answers to your questions, and guidance every step of the way.

This is for you if

  • You’re a fashion, beauty, lifestyle, wellness or interiors brand ready to build media visibility

  • You’ve had media enquiries or want to start pitching but don’t know where to begin

  • You’re not yet ready for a full PR retainer but want expert guidance and real results

  • You want to be hands-on with your own PR rather than fully outsourcing it

  • You’re serious about building your brand’s credibility and long-term media presence

Who you’ll be working with

Meg Hutchinson is the Founder of MHPR, a boutique PR, affiliate, and influencer marketing agency based in Sydney and the Gold Coast. With 15+ years of experience across fashion, beauty, lifestyle, and interiors, Meg brings deep industry connections and a hands-on approach to every client. Past and current clients span emerging founders through to established names across beauty, fashion, lifestyle, and interiors.

Investment

$2,500 — 8 weeks, virtual

Applications now open

Applications are now open for the first Press Ready intake. This is a fixed 8-week program running from 24th August to 16th October, with space for four brands only.

APPLY NOW