Press ready: an 8 week done-with-you PR program.

You don’t need a big budget to do PR properly. You need the right strategy, the right tools, and someone experienced in your corner.

Press Ready is a hands-on 8-week program designed for emerging fashion, beauty, lifestyle, and interiors brands who aren’t ready for a full retainer — but are ready to start building real media visibility. You’ll work directly with Meg Hutchinson, Founder of MHPR, to build a PR strategy tailored to your brand and walk away with everything you need to start pitching the media yourself — with confidence.

What you’ll walk away with

Bespoke PR Strategy - A tailored roadmap aligned to your brand’s goals, audience, and budget.

Professional Media Release - A polished, pitch-ready release that captures your brand story

Targeted Media List - A curated list of publications and journalists relevant to your brand and category.

Pitch Templates - Customised email pitches so you know exactly how to approach media.

The Skills to Execute - You’ll finish knowing how to pitch, follow up, and keep your PR momentum going long after we’re done.

How it works

  • Brand audit, messaging, PR-readiness assessment, defining your story and key angles

  • Building your bespoke PR strategy — goals, target publications, hooks, and campaign calendar

  • Building your media list, media release, and pitch templates tailored to your brand

  • Pitching guidance, follow-up process, and full handover so you hit the ground running

Each fortnight includes a 1:1 call with Meg plus async support between sessions — feedback on your work, answers to your questions, and guidance every step of the way.

This is for you if

  • You’re a fashion, beauty, lifestyle, wellness or interiors brand ready to build media visibility

  • You’ve had media enquiries or want to start pitching but don’t know where to begin

  • You’re not yet ready for a full PR retainer but want expert guidance and real results

  • You want to be hands-on with your own PR rather than fully outsourcing it

  • You’re serious about building your brand’s credibility and long-term media presence

Who you’ll be working with

Meg Hutchinson is the Founder of MHPR, a boutique PR, affiliate, and influencer marketing agency based in Sydney and the Gold Coast. With 15+ years of experience across fashion, beauty, lifestyle, and interiors, Meg brings deep industry connections and a hands-on approach to every client. Past and current clients span emerging founders through to established names across beauty, fashion, lifestyle, and interiors.

Investment

$2,500 — 8 weeks, virtual

Intake is limited to ensure every participant gets Meg's genuine attention and support.

Ready to build your PR presence properly? Press Ready launches soon. Join the waitlist to be among the first to know when applications open and get early bird pricing before spots are announced publicly.

Join the waitlist