Affiliate marketing masterclass.
The PR strategy ecommerce brands are missing.
A practical masterclass on affiliate marketing for ecommerce brands and the PR agencies that represent them, covering what it is, how it works, and how to use it to secure more media coverage, increase reach and drive real sales.
What this is
Online editorial coverage has changed. Shoppable, commission-driven content is now a KPI for almost every major publisher in Australia — and increasingly, being part of an affiliate program is the difference between getting the inclusion or losing it to a competitor who is.
This masterclass cuts through the noise and gives you a clear, practical understanding of how affiliate marketing works, how it intersects with PR, and how to leverage it to get your brand (or your clients' brands) in front of the right audiences, in the right publications, consistently.
Presented by Meg Hutchinson, Founder of MHPR, with 15+ years of consumer PR experience across fashion, beauty and lifestyle, including setting up and managing affiliate programs across multiple platforms and markets for some of Australia's best-known ecommerce brands.
What we’ll cover
Affiliate marketing and PR, and why it matters now - How editorial coverage has shifted toward shoppable, affiliate-driven content, and why brands without an affiliate program are increasingly at a disadvantage when it comes to securing coverage in top-tier publications.
What affiliate marketing actually is - A clear breakdown of how affiliate marketing works — the platforms, the publishers, the commissions, and how it sits alongside (not instead of) traditional PR and paid media.
The affiliate ecosystem - The key platforms to know, the different types of affiliates, and how to choose the right setup for your brand or your clients.
How to pitch for affiliate coverage - What changes and what stays the same when you're pitching affiliate content. How to include affiliate details in your pitches and press releases, what editors actually want to see, and the hooks that consistently get results.
Optimising for success - Commission rates, key sales periods, exclusive publisher arrangements, flat fee partnerships, and how to use affiliate data to inform smarter future pitches.
Getting started - How to choose the right affiliate platform for your brand, how to onboard a brand onto an affiliate platform, and how to use platform access to improve your reporting and results.
This is for you if
You're an ecommerce brand wanting to understand how affiliate marketing can support your PR and increase media coverage
You're a PR professional or agency representing ecommerce clients and want to stay ahead of how editorial coverage is evolving
You've heard about affiliate marketing but don't fully understand how it works or how to pitch it
You want practical, experience-based knowledge, not a generic overview
About your presenter
Meg Hutchinson has spent 15+ years in consumer PR across fashion, beauty and lifestyle — in agencies in London and Sydney, in-house as Global PR & Partnerships Manager at Bed Threads, and as Founder of MHPR. During that time she has set up and managed affiliate programs across multiple platforms and markets, negotiated with affiliate networks, onboarded publisher partners, and reported results at executive level. This masterclass is built from that experience.
Investment
$395 — 60 minutes, virtual
Please enquire for pricing and availability for in person masterclasses.