MHPR is a boutique PR, influencer and affiliate marketing agency specialising in fashion, beauty, wellness, lifestyle and interiors brands across Australia.

Founded by Meg Hutchinson, MHPR combines senior-level strategy with thoughtful execution to help brands build visibility, credibility and long-term momentum in competitive markets.

With more than 15 years’ experience in public relations, Meg has led campaigns across both global and Australian brands, working with category leaders including Coty, Bed Threads, Proctor & Gamble, Spotify, Amazon, Seed & Sprout, Nestle and Blackmores. Her background spans earned media, influencer and affiliate partnerships, product launches and brand storytelling with a strong focus on quality, alignment and commercial outcomes.

Today, Meg continues to lead and oversee all strategy at MHPR, remaining closely involved across every client account. While the agency has grown into a collaborative team, senior direction remains central.

A considered, strategic approach

We take a bespoke approach to PR, developing tailored strategies that reflect each brand’s positioning, audience and growth goals. Our expertise includes:

• Media relations and thought leadership

• Influencer and creator partnerships

• Affiliate-led PR strategies

• Product launches, campaigns and events

We’re known for being hands-on, deeply invested and effective; delivering coverage and partnerships that feel considered, relevant and aligned.

Our team

• Meg Hutchinson, Director

• Tiegan Grant, Junior Publicist

• Evangeline Bassett, PR Coordinator

Together, we operate as an extension of our clients’ teams, combining strategic oversight with seamless execution and clear communication.

Why brands choose MHPR

• Senior-led strategy with agency-level delivery

• Strong media and influencer relationships built over years

• Experience across premium, emerging and established brands

• A commercially focused approach to PR

Whether you’re launching something new, scaling an existing brand or looking to elevate and strengthen your brand presence, MHPR offers thoughtful, strategic PR.