Wolff Studios x MHPR
Objective
Launch Wolff Studios, building brand awareness and credibility for the premium accessories label through high-quality editorial coverage during its market debut.
Strategy
MHPR delivered a focused three-month PR launch campaign centred on strategic media relations, supported by an affiliate program to maximise editorial traction.
The strategy prioritised fashion, lifestyle, shopping and travel content aligned with Wolff Studios’ elevated positioning, spotlighting the brand’s thoughtfully designed leather goods as refined yet functional accessories options for work, travel and everyday wear for modern, on-the-go women. By integrating an affiliate program into outreach, the campaign removed friction for publishers while maintaining brand integrity and premium perception.
Results
20 media placements secured within a three-month launch window
20M+ total reach
Coverage in leading publications including RUSSH, Style Magazines, 9 Product Reviews, 7NEWS, En Route, Refinery29, Pedestrian and Concrete Playground
Coverage highlights include:
“16 Work Bags That Mean Business (And Still Look Cute)” - Pedestrian
“Our edit of the best laptop-friendly bags to shop” - 9 Product Reviews
“7 Back-To-Work Essentials To Make 2026 Your Most Productive Year Yet” - Style Magazines
“That’s A Wrap: R29’s Ultimate Gift Guide For Christmas 2025” - Refinery29
Impact
The launch campaign successfully introduced Wolff Studios to a wide national audience, establishing early brand recognition and third-party validation within highly competitive fashion and lifestyle media. The affiliate-supported PR model delivered efficient, scalable exposure while laying strong foundations for ongoing media momentum and long-term brand growth.
