Seed & Sprout x MHPR
Objective
Position Byron Bay based eco brand Seed & Sprout as the go-to name for sustainable lifestyle products by driving brand authority, founder and CEO profiles and product visibility through meaningful media coverage across business and consumer lifestyle media.
Strategy
Over the first six-months of the strategic partnership, MHPR implemented a multi-layered media strategy combining high-impact business features, founder and CEO storytelling, and targeted product placements to elevate Seed & Sprout’s presence in top-tier editorial spaces. This approach was designed to align the brand’s ethical values and product innovation with journalists’ interests, connecting with audiences passionate about sustainability, design and conscious living.
A key part of the strategy was profiling Seed & Sprout’s founder and CEO in business and lifestyle coverage, amplifying leadership perspective alongside product stories to build credibility and depth of coverage.
Results
238 media features
95.5M total reach
Coverage in tier one titles including News.com.au, Better Homes & Gardens, Smart Company, The Design Files, Australian Women’s Weekly, Country Style, Peppermint and more
Coverage highlights include:
“Green shoots: How Seed & Sprout transformed itself into one of Australia’s fastest-growing retailers” - Smart Company
“Aussies warned over bank card-sized plastic intake” - News.com.au
“This Viral Tiny House Is An Off-Grid Sanctuary On A Communal Farm” - The Design Files
“How to Detox Your Home from Microplastics (Starting Today)” - Bed Threads
“Seed & Sprout: How One Mother’s Frustration Became a Movement for Conscious Living” - The Paige
Impact
The campaign significantly elevated Seed & Sprout’s visibility across business, lifestyle and design media, reinforcing its positioning as a sustainable lifestyle brand with strong leadership and product integrity. Strategic founder profiling amplified brand story resonance, while broad editorial placements delivered meaningful reach and quality exposure among target audiences.
