Kelsey McCormick x MHPR

Objective
Position Kelsey McCormick, founder of Coming Up Roses, as a recognised thought leader in marketing and business, driving broader brand awareness and authority across the business, marketing, and entrepreneurial ecosystem. Kelsey already had deep expertise — the goal was to amplify her voice in the spaces her ideal audience lives and listens, through meaningful earned media exposure.

Strategy
To elevate Kelsey’s personal brand, MHPR delivered a focused 6-month media relations campaign built around two pillars:

• Podcast interviews: Secured conversational, long-form opportunities on business, marketing and entrepreneurship shows where Kelsey could share expertise, perspectives and authentic founder stories.

• Thought leadership op-eds: Placed contributed articles and expert commentary in high-visibility outlets to showcase Kelsey’s insights on trending topics in marketing, sales strategy and business growth.

Our approach combined data-led outlet targeting, tailored pitch angles aligned to each platform’s audience, and proactive follow-ups to lock-in placements that reinforced Kelsey’s credibility month-on-month.

Results

MHPR secured outstanding visibility for Kelsey, delivering sustained momentum and high-quality coverage:

• 20 media placements across 18 unique outlets

• 9 podcast interviews providing long-form opportunities to connect with engaged audiences

• Features in respected business and marketing media, including SmartCompany, AdNews, Kochie’s Business Builders, Authority Magazine and multiple top-ranked podcasts

• Coverage highlights included:

  • “Why entrepreneurs with ADHD can thrive in business” - Smart Company

  • “Stop ghosting your customers: The art of post-purchase wooing” - Marketing Mag

  • “Embracing Neurodiversity: Building a Culture that Thrives on Different Minds” - Leaderonomics

  • “5 Things You Need To Know To Create A Successful Service-Based Business” - Authority Magazine

  • “Superbloom Your Brand: Launch Strategies with Kelsey McCormick” - Make Your Break Podcast with Jai Long

  • “The Creative Way to Launch Your Business Successfully - with Kelsey McCormick” - The Creators Adventure with Bryan McAnulty

Impact
The campaign successfully amplified Kelsey’s personal brand and positioned her as a trusted voice in the marketing and entrepreneurship space, with longer-term benefits including:

• Strengthened credibility among peers, founders and industry communities

• Enhanced thought-leadership positioning through consistent, high-quality storytelling

• Assets for future growth: podcasts and op-eds that can be repurposed on social, website and pitches for speaking, partnerships and beyond

• Awareness uplift for both Kelsey personally and Coming Up Roses as a consultancy

This campaign demonstrated how a strategic blend of podcast and op-ed PR can build authority, differentiating a founder in competitive markets and providing a foundation for future business growth.