GIMME x MHPR

Objective
To build sustained media momentum and brand awareness for emerging Sydney-based jewellery label GIMME across a six-month period, timed to support the launch of two new collections and key sales moments: Black Friday and Christmas. The campaign aimed to drive desirability through press placements, influencer gifting and affiliate marketing.

Strategy
MHPR delivered an integrated PR approach, combining traditional media outreach, influencer outreach and affiliate marketing:

  • Positioned GIMME within fashion and lifestyle publications as a desirable and on-trend jewellery brand.

  • Leveraged timely shopping angles around Black Friday, holiday gifting, and summer styling to drive media interest.

  • Gifted influencers and celebrities to generate organic social proof.

  • Supported all digital media pitching with affiliate links to convert coverage into measurable sales.

Results

  • 53 pieces of coverage, including ELLE, News.com.au, 7News, Refinery29, Broadsheet, Popsugar, WHO, Woman’s Day, RUSSH, Sitchu, New Idea and more

  • Total campaign reach of 87M+

  • 15 influencers and celebrities posted about the brand including Abbie Chatfield, Leigh Campbell, Holly Kingston, Amy Gerard, Domenica Calarco and Matilda Murray

  • Multiple organic posts from those gifted, with several influencers posting more than once and expressing genuine love for the brand

Impact
GIMME's profile grew significantly across mainstream and fashion-conscious audiences during the busiest retail season of the year. The brand gained high-visibility editorial and social media coverage, built relationships with aligned influencers, and secured valuable affiliate exposure.

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